Author Jo Jeffries
Social media can swallow a large amount of your time. It can seem to become a bit of a chore. However, in this day and age, a solid social media presence on the main platforms is crucial. A growing social… Continue Reading →
If you want to give your new business a good, solid, financial base, then the right start-up finance is vital. You need to ensure you have enough funding to cover your needs in the short term so you can make… Continue Reading →
It does not matter what sort of business you run, you need to focus on building your online presence. One of the ways to do this is by featuring on customer review sites. A lot of business owners are worried… Continue Reading →
Marketing brochures are now, more often than not designed digitally. Whether it’s a brochure, leaflet, flyer or pamphlet, it can be tricky to get digital marketing brochures right though. It’s not easy to create eye-catching, informative, user-friendly pieces for online… Continue Reading →
Positioning your product within the market overall is one of the biggest decisions any manufacturer or retailer must consider. The price of your product speaks to your customers. Too low, and some may think that the product is cheap or… Continue Reading →
As a small business owner, it is so easy to get lost in the stresses of running your business every day and lose sight of simple changes that can ease the pain of being stressed. Everyday stressors include feeling that… Continue Reading →
Why is 2022 any different to any other year when it comes to marketing? In reality, it isn’t any different in as much as you need marketing to be effective. You also need to show value for money, and reap… Continue Reading →
Marketing may seem an intimidating concept it’s an area of business that is used by the smallest business to the largest conglomerate even if they don’t see it for what it is! Marketing can involve fancy ads and terminology but boil… Continue Reading →
One of the most pressing concerns for a small business owner is staffing and wages. This is especially true if you occupy a niche market or are generally a one man or woman band. Instead of a full-time or part-time… Continue Reading →
In a world where people are becoming increasingly aware of the environment around it, the affect that their actions can have and the fact that things will need to change, businesses are beginning to see the benefits of sustainability. The… Continue Reading →
As a small business, it is easy to get carried away with the day to day running of your business. This could mean you take your eye off the paperwork. Here we take a look at why keeping records is so… Continue Reading →
Small businesses that have an understanding of their customer relationships, sale points and overall business productivity are in an excellent position to thrive. This is especially true as we come out of perhaps one of the most difficult trading periods… Continue Reading →
VAT and the rules regarding registration may seem a little confusing but they don’t need to be. Read on as we look at what the small business needs to do about registering for VAT. When should you register? If your… Continue Reading →
Your business may be forced to close during lockdown, but this most certainly is not the time to go silent. Keeping existing customers informed is one reason that a visible presence is important. However, you could still work on retaining your… Continue Reading →
Throughout the recent pandemic, delivery businesses have thrived, but there is certainly room for others to reap the benefits of an industry that is seeing unprecedented demand. Making sure you have the necessary physical equipment and covering the legal aspects such… Continue Reading →
This may sound like one of the craziest things you have heard, starting a business in the midst of a global pandemic. Especially since that pandemic is forcing an increasing number of businesses of all sizes to close or scale… Continue Reading →
For businesses expanding internationally language considerations are extremely important. Will you target English speaking countries, for instance, or multilingual audiences? This is an important decision because advertising materials and your website itself will need to be available in different languages. Any video resources will similarly need to be available in multiple languages or at least have subtitling or voice-overs on the videos. Matinee Multilingual talk about how best to tackle these multi-lingual issues.
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Any small business owner will tell you that success lies in getting customers to settle their bills on time, and it can be infuriating when this doesn’t happen. Sending out constant reminders is time and resource consuming, and the longer… Continue Reading →
The Data Protection Act 2018 enshrines in law new General Data Protection Regulations (GDPR), giving protection to EU residents on how companies and sole traders manage the collection, process and use of their personal and sensitive data. The regulations apply… Continue Reading →
Whether you are the head of an organisation or leading a small team of employees – you need to have a strong yet gentle approach; especially when it comes to dealing with different personalities and emotions. Long gone are the… Continue Reading →
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