Advice, Opinion & News for Entrepreneurs

Author Jo Jeffries

Is TikTok marketing for you?

Named as the fastest ever-growing social media platform, TikTok has become so big that it has even made the list of the most popular downloaded apps anywhere in the world for the last three years.  TikTok saw a significant rise in… Continue Reading →

User-Generated Content – Can It Help Your Business?

Can you use the content generated by users to boost your business? Absolutely! Done well, you can benefit from this cost-effective marketing strategy. Plus, it only means following a few simple steps to promote your business. What is user-generated content?… Continue Reading →

Is collaboration the key to SME success?

When it comes to supporting small businesses, customers are not the only way in which they can be helped. From local directories to pop-up events, collaboration between SMEs can help everyone in ways that are perhaps less obvious. Collaborations are… Continue Reading →

Identify Your Market Position And Get Noticed As An SME

As a small business, it can be tough to be noticed. The world is full of companies all wanting to be heard, and it’s certainly an added pressure alongside managing your business products and services that can sometimes seem impossible…. Continue Reading →

Tips for Success as a Small Business Owner

When starting a new business, there are undoubtedly a lot of things that you will need to learn and master pretty quickly to help you succeed. Starting a new small business can be challenging and stressful, no matter how much… Continue Reading →

Why DEI Is Crucial For Small Business Success

In a world where the need for Diversity, Equity and Inclusion is constantly discussed, we ask what it means. Does DEI matter or improve the lot for small businesses? Diversity in a setting covers employing workers who bring diverse cultures,… Continue Reading →

Scheduling Social Media In Advance – Pros and Pitfalls

Social media can swallow a large amount of your time. It can seem to become a bit of a chore. However, in this day and age, a solid social media presence on the main platforms is crucial. A growing social… Continue Reading →

Startup finance – what you need to know 

 If you want to give your new business a good, solid, financial base, then the right start-up finance is vital. You need to ensure you have enough funding to cover your needs in the short term so you can make… Continue Reading →

Customer review sites, should you be on them?

It does not matter what sort of business you run, you need to focus on building your online presence. One of the ways to do this is by featuring on customer review sites. A lot of business owners are worried… Continue Reading →

Digital Marketing Brochures – Ultimate Tips And Tricks

Marketing brochures are now, more often than not designed digitally. Whether it’s a brochure, leaflet, flyer or pamphlet, it can be tricky to get digital marketing brochures right though. It’s not easy to create eye-catching, informative, user-friendly pieces for online… Continue Reading →

Should You Cut Prices As A Marketing Strategy?

Positioning your product within the market overall is one of the biggest decisions any manufacturer or retailer must consider. The price of your product speaks to your customers. Too low, and some may think that the product is cheap or… Continue Reading →

How To Be Less Stressed As A Small Business Owner

As a small business owner, it is so easy to get lost in the stresses of running your business every day and lose sight of simple changes that can ease the pain of being stressed. Everyday stressors include feeling that… Continue Reading →

Marketing Techniques for 2022

Why is 2022 any different to any other year when it comes to marketing? In reality, it isn’t any different in as much as you need marketing to be effective. You also need to show value for money, and reap… Continue Reading →

Call to action tips to help you clinch sales

Marketing may seem an intimidating concept it’s an area of business that is used by the smallest business to the largest conglomerate even if they don’t see it for what it is! Marketing can involve fancy ads and terminology but boil… Continue Reading →

The best small business strategies for finding freelancers

One of the most pressing concerns for a small business owner is staffing and wages. This is especially true if you occupy a niche market or are generally a one man or woman band. Instead of a full-time or part-time… Continue Reading →

Vital sustainability strategies for the small business

In a world where people are becoming increasingly aware of the environment around it, the affect that their actions can have and the fact that things will need to change, businesses are beginning to see the benefits of sustainability.  The… Continue Reading →

What Records Should A Small Business Owner Keep?

As a small business, it is easy to get carried away with the day to day running of your business. This could mean you take your eye off the paperwork.  Here we take a look at why keeping records is so… Continue Reading →

Analytics – Why They REALLY Matter To SMEs

Small businesses that have an understanding of their customer relationships, sale points and overall business productivity are in an excellent position to thrive. This is especially true as we come out of perhaps one of the most difficult trading periods… Continue Reading →

The rules for VAT registration and the small business

VAT and the rules regarding registration may seem a little confusing but they don’t need to be. Read on as we look at what the small business needs to do about registering for VAT.  When should you register? If your… Continue Reading →

How To Keep Marketing Even If Your Business Is Closed

Your business may be forced to close during lockdown, but this most certainly is not the time to go silent.  Keeping existing customers informed is one reason that a visible presence is important. However, you could still work on retaining your… Continue Reading →

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