Author Jo Jeffries
Why is 2022 any different to any other year when it comes to marketing? In reality, it isn’t any different in as much as you need marketing to be effective. You also need to show value for money, and reap… Continue Reading →
Marketing may seem an intimidating concept it’s an area of business that is used by the smallest business to the largest conglomerate even if they don’t see it for what it is! Marketing can involve fancy ads and terminology but boil… Continue Reading →
One of the most pressing concerns for a small business owner is staffing and wages. This is especially true if you occupy a niche market or are generally a one man or woman band. Instead of a full-time or part-time… Continue Reading →
As a small business, it is easy to get carried away with the day to day running of your business. This could mean you take your eye off the paperwork. Here we take a look at why keeping records is so… Continue Reading →
VAT and the rules regarding registration may seem a little confusing but they don’t need to be. Read on as we look at what the small business needs to do about registering for VAT. When should you register? If your… Continue Reading →
Your business may be forced to close during lockdown, but this most certainly is not the time to go silent. Keeping existing customers informed is one reason that a visible presence is important. However, you could still work on retaining your… Continue Reading →
Throughout the recent pandemic, delivery businesses have thrived, but there is certainly room for others to reap the benefits of an industry that is seeing unprecedented demand. Making sure you have the necessary physical equipment and covering the legal aspects such… Continue Reading →
This may sound like one of the craziest things you have heard, starting a business in the midst of a global pandemic. Especially since that pandemic is forcing an increasing number of businesses of all sizes to close or scale… Continue Reading →
Any small business owner will tell you that success lies in getting customers to settle their bills on time, and it can be infuriating when this doesn’t happen. Sending out constant reminders is time and resource consuming, and the longer… Continue Reading →
The Data Protection Act 2018 enshrines in law new General Data Protection Regulations (GDPR), giving protection to EU residents on how companies and sole traders manage the collection, process and use of their personal and sensitive data. The regulations apply… Continue Reading →
Whether you are the head of an organisation or leading a small team of employees – you need to have a strong yet gentle approach; especially when it comes to dealing with different personalities and emotions. Long gone are the… Continue Reading →
The term CRM is one that is used quite a lot, however despite the frequency with which it is used not everyone really understand what they are or more importantly if they need one. What is a CRM and what… Continue Reading →
Starting a new business at any time is a risk but with the current crisis once again stalling the economy, every startup needs to have a strong marketing strategy. What online tools should be considered? Marketing is about sales and… Continue Reading →
This is a worrying and confusing time for small businesses up and down the country with business owners perhaps not clear on where they stand with obligations to employees or whether help is available to access. Hopefully, our guide will… Continue Reading →
Video is a fantastically effective tool in marketing but only if it’s done right. Advances in video editing technology available to everyone with a smartphone has lead to an explosion of videos in every sphere you can think of and… Continue Reading →
Did you know that the average company loses roughly 20 per cent of their customers on a yearly basis because they do not attend to customer relationships? In fact, in some industries, this can rise to as much as 80… Continue Reading →
If there is one thing that most business owners can agree on; it is the fact that they hate taxes. Of course, no one likes feeling like they are giving money away. However, this is not the only problem. Company… Continue Reading →
When just starting up your business, it is not uncommon for mistakes to be made, especially if this is your first company. After all, you are on somewhat of a learning adventure. If you make a mistake, you simply need to acknowledge where you have gone wrong and do your best to rectify the problem. Nevertheless, there are some common start-up errors that can cause huge problems for your business. These are the types of problems that you really need to try and avoid altogether. With that being said, read on to discover some of the common start-up errors that could kill your business.
Selecting an unsuitable investor
You may discover a decrease in your cash reserves once your business begins to gain some traction. When in growth mode, you may need to apply for a loan or raise outside capital. There is one important rule to keep in mind, and this is the fact that not all cash is equal. There are a whole range of different types of loans available and other ways to raise funds and all have advantages and disadvantages so scrutinise all potential deals to make sure they are 100 per cent suitable for your situation.
Choosing the wrong premises
For some businesses it is essential to have a certain type of premises in the right location. For instance a high-end retail outlet is unlikely to be successful on an industrial estate, similarly the clients of a high value services company would expect to be able to visit suitable upmarket offices. But many businesses do not require these sorts of expensive premises and could save money by using self-storage units instead of expensive warehouses or be based in a business hub rather than committing to a long term rental of dedicated office space. There will be plenty of time for smart locations once your business is a success so don’t waste money now where you don’t need to.
While there are many benefits associated with running a family business, this type of firm also has its unique set of problems and challenges. People often like doing business with family firms, as they feel they get a more personal… Continue Reading →
Project management errors can result in lost money, time, and trust. Errors can pull you further away from attaining your goals, and, unfortunately, mistakes are not uncommon when it comes to project management. After all, project management skills are not… Continue Reading →
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