Category Branding
User-generated content, or UGC refers to any content that is created by individuals rather than the brand. It refers to things like videos, reviews, text and images. It can be as simple as an image on your social media profile… Continue Reading →
In a world where the need for Diversity, Equity and Inclusion is constantly discussed, we ask what it means. Does DEI matter or improve the lot for small businesses? Diversity in a setting covers employing workers who bring diverse cultures,… Continue Reading →
Why is 2022 any different to any other year when it comes to marketing? In reality, it isn’t any different in as much as you need marketing to be effective. You also need to show value for money, and reap… Continue Reading →
In a world where people are becoming increasingly aware of the environment around it, the affect that their actions can have and the fact that things will need to change, businesses are beginning to see the benefits of sustainability. The… Continue Reading →
This may sound like one of the craziest things you have heard, starting a business in the midst of a global pandemic. Especially since that pandemic is forcing an increasing number of businesses of all sizes to close or scale… Continue Reading →
With virtually every business online, managing your website is important. You’ll have an understanding of managing customer relationships online and are encouraged to do so using a CRM product. But what is CRM? What benefits will it bring your business? … Continue Reading →
Video is a highly engaging and versatile medium and, as such, developing a powerful video content strategy can help you to connect with your audience in deeper and more meaningful ways. From instructional and educational content to rather more overtly… Continue Reading →
Also known as Digital Out of Home Advertising (DOOH), according to a technical SEO audit service I was speaking to recently, digital signage is a display that utilises technology like LED, LCD, e-paper, and projection. It functions as a means… Continue Reading →
Remember, a promotional item doesn’t have to be expensive to be valued by your customers. To be of interest to today’s discerning, eco-conscious market, promos must be seen to offer value and utility. The following hot trends will satisfy both… Continue Reading →
Quite a lot of businesses fail to deliver their projects on time. And many of them often experience project failure. According to a study by PricewaterhouseCoopers, only 2.5% of companies successfully complete 100% of their projects.
One of the main reasons why most of the projects fail is poor planning. That’s because as many project managers simply jump in a project without taking the time to carefully plan every step of the way and ensure that everything is going to run smoothly.
How is your success rate when it comes to delivering your projects? Do you manage to deliver them on time and within budget? Are all of your projects actually reaching the finish line? Check the questions in the full article and if any one of your answers is negative, then there is definitely room for change and improvement in your project management skills and process.
In order to be an excellent leader you must have a high degree of emotional intelligence. Here we look at using emotional intelligence to improve your leadership skills. To be able to set up and successfully grow a business, leadership… Continue Reading →
No matter how great your employees are, there are always times, especially in new startup businesses, when they will struggle to stay inspired. That’s why it is important to inspire them daily – here’s how. As a business… Continue Reading →
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