The digital landscape is constantly evolving, and video marketing is no longer a rising trend—it’s a dominant force. If your business isn’t leveraging the power of video, you’re missing out on a huge opportunity to connect with your audience and drive results. As marketers that are passionate about helping businesses harness the potential of video marketing, in this article, we dive into the compelling statistics that highlight why you need to get on board in 2025.

Consumers crave video content

  • People watch an average of 17 hours of online video content each week. This staggering figure demonstrates the undeniable appetite for video content across all demographics.
  • 91% of consumers want to see more online videos from brands. Your audience is actively seeking video content from businesses they trust and engage with.

Video drives engagement and conversions

  • 87% of video marketers say video has increased traffic to their website. Video content captivates attention and draws viewers in, leading to increased website visits and brand awareness.
  • 80% of video marketers say video has directly helped increase sales. Video’s ability to showcase products, explain services, and build emotional connections translates to tangible business results.
  • Adding video to landing pages can increase conversion rates by up to 80%. Video can dramatically improve the performance of your landing pages by engaging visitors and encouraging them to take action.

Video is versatile and adaptable

  • Short-form video is king, with 83% of marketers saying the ideal length is under 60 seconds. Short, snappy videos are perfect for capturing attention in today’s fast-paced digital world.
  • Video is effective across various platforms, from social media to websites to email marketing. Whether it’s a quick explainer video on your homepage, a product demo on social media, or a personalised video in an email campaign, video can be tailored to suit your specific needs and objectives.

The future of video marketing is bright

  • 93% of marketers plan to maintain or increase their investment in video in 2025. The industry is showing no signs of slowing down, with businesses recognising the long-term value of video marketing.
  • Emerging technologies like interactive video and virtual reality are opening up exciting new possibilities for engaging audiences. Stay ahead of the curve by exploring these innovative approaches and pushing the boundaries of video marketing.

The evidence is clear; video marketing is an essential tool for any business looking to thrive in the digital age. By embracing video, you can connect with your audience on a deeper level, drive engagement, and achieve your marketing goals.

If you’re ready to harness the power of video marketing, why not read our guide to make your content have a significant impact on how you do business in 2025?