Category Marketing
A good blog is just one of the ways in which you can help your website to climb up the search rankings. Unfortunately, many bloggers fail at the first hurdle when it comes to their content, and this doesn’t just… Continue Reading →
Blog posts have long been touted as a worthy weapon to have in your marketing strategy. However, is this still the case or is it time to stop blogging and look for different ways to improve your marketing? A 2020… Continue Reading →
Named as the fastest ever-growing social media platform, TikTok has become so big that it has even made the list of the most popular downloaded apps anywhere in the world for the last three years. TikTok saw a significant rise in… Continue Reading →
Can you use the content generated by users to boost your business? Absolutely! Done well, you can benefit from this cost-effective marketing strategy. Plus, it only means following a few simple steps to promote your business. What is user-generated content?… Continue Reading →
When it comes to supporting small businesses, customers are not the only way in which they can be helped. From local directories to pop-up events, collaboration between SMEs can help everyone in ways that are perhaps less obvious. Collaborations are… Continue Reading →
As a small business, it can be tough to be noticed. The world is full of companies all wanting to be heard, and it’s certainly an added pressure alongside managing your business products and services that can sometimes seem impossible…. Continue Reading →
Social media can swallow a large amount of your time. It can seem to become a bit of a chore. However, in this day and age, a solid social media presence on the main platforms is crucial. A growing social… Continue Reading →
It does not matter what sort of business you run, you need to focus on building your online presence. One of the ways to do this is by featuring on customer review sites. A lot of business owners are worried… Continue Reading →
Marketing brochures are now, more often than not designed digitally. Whether it’s a brochure, leaflet, flyer or pamphlet, it can be tricky to get digital marketing brochures right though. It’s not easy to create eye-catching, informative, user-friendly pieces for online… Continue Reading →
Positioning your product within the market overall is one of the biggest decisions any manufacturer or retailer must consider. The price of your product speaks to your customers. Too low, and some may think that the product is cheap or… Continue Reading →
Marketing may seem an intimidating concept it’s an area of business that is used by the smallest business to the largest conglomerate even if they don’t see it for what it is! Marketing can involve fancy ads and terminology but boil… Continue Reading →
Small businesses that have an understanding of their customer relationships, sale points and overall business productivity are in an excellent position to thrive. This is especially true as we come out of perhaps one of the most difficult trading periods… Continue Reading →
Your business may be forced to close during lockdown, but this most certainly is not the time to go silent. Keeping existing customers informed is one reason that a visible presence is important. However, you could still work on retaining your… Continue Reading →
For businesses expanding internationally language considerations are extremely important. Will you target English speaking countries, for instance, or multilingual audiences? This is an important decision because advertising materials and your website itself will need to be available in different languages. Any video resources will similarly need to be available in multiple languages or at least have subtitling or voice-overs on the videos. Matinee Multilingual talk about how best to tackle these multi-lingual issues.
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The Data Protection Act 2018 enshrines in law new General Data Protection Regulations (GDPR), giving protection to EU residents on how companies and sole traders manage the collection, process and use of their personal and sensitive data. The regulations apply… Continue Reading →
The term CRM is one that is used quite a lot, however despite the frequency with which it is used not everyone really understand what they are or more importantly if they need one. What is a CRM and what… Continue Reading →
Starting a new business at any time is a risk but with the current crisis once again stalling the economy, every startup needs to have a strong marketing strategy. What online tools should be considered? Marketing is about sales and… Continue Reading →
Video is a fantastically effective tool in marketing but only if it’s done right. Advances in video editing technology available to everyone with a smartphone has lead to an explosion of videos in every sphere you can think of and… Continue Reading →
Nowadays, the success of any business is largely dependant on their marketing campaign. After all, you can have the best product on the market or the best service in your sector, but if no one knows about it, you are not going to get very far. The trouble is that there are so many marketing options to choose from, a lot of which are expensive, and no one wants to spend their money on something if the results aren’t guaranteed. Keeping that in mind, below we have put together some top tips and marketing suggestions for SMEs.
It is always a good idea to team up with other companies that are related to the services you provide, however, are not a direct competitor. You can then discuss and share experiences of sales training courses for your sales team for example. Or you can embark on joint projects together, from promotional giveaways to special events. This means twice as much notice, as you are going to be introduced to all of the other company’s customers, which are no doubt going to be interested in what you have to provide.
We all know that email marketing is a fantastic tool for small businesses. How great? A recent study said that for some firms, ROI for email marketing was up to 38:1. Use this guide to get your email marketing plan… Continue Reading →
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