Category Marketing
The term CRM is one that is used quite a lot, however despite the frequency with which it is used not everyone really understand what they are or more importantly if they need one. What is a CRM and what… Continue Reading →
Starting a new business at any time is a risk but with the current crisis once again stalling the economy, every startup needs to have a strong marketing strategy. What online tools should be considered? Marketing is about sales and… Continue Reading →
Video is a fantastically effective tool in marketing but only if it’s done right. Advances in video editing technology available to everyone with a smartphone has lead to an explosion of videos in every sphere you can think of and… Continue Reading →
Nowadays, the success of any business is largely dependant on their marketing campaign. After all, you can have the best product on the market or the best service in your sector, but if no one knows about it, you are not going to get very far. The trouble is that there are so many marketing options to choose from, a lot of which are expensive, and no one wants to spend their money on something if the results aren’t guaranteed. Keeping that in mind, below we have put together some top tips and marketing suggestions for SMEs.
It is always a good idea to team up with other companies that are related to the services you provide, however, are not a direct competitor. You can then discuss and share experiences of sales training courses for your sales team for example. Or you can embark on joint projects together, from promotional giveaways to special events. This means twice as much notice, as you are going to be introduced to all of the other company’s customers, which are no doubt going to be interested in what you have to provide.
We all know that email marketing is a fantastic tool for small businesses. How great? A recent study said that for some firms, ROI for email marketing was up to 38:1. Use this guide to get your email marketing plan… Continue Reading →
How often in your shy youth were you advised to be more assertive in your approach to people? Today, just how confident do you think you are in your persuasion techniques? And yet persuasiveness is just as important a skill… Continue Reading →
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