Category Marketing
Social media can swallow a large amount of your time. It can seem to become a bit of a chore. However, in this day and age, a solid social media presence on the main platforms is crucial. A growing social… Continue Reading →
It does not matter what sort of business you run, you need to focus on building your online presence. One of the ways to do this is by featuring on customer review sites. A lot of business owners are worried… Continue Reading →
Marketing brochures are now, more often than not designed digitally. Whether it’s a brochure, leaflet, flyer or pamphlet, it can be tricky to get digital marketing brochures right though. It’s not easy to create eye-catching, informative, user-friendly pieces for online… Continue Reading →
Positioning your product within the market overall is one of the biggest decisions any manufacturer or retailer must consider. The price of your product speaks to your customers. Too low, and some may think that the product is cheap or… Continue Reading →
Marketing may seem an intimidating concept it’s an area of business that is used by the smallest business to the largest conglomerate even if they don’t see it for what it is! Marketing can involve fancy ads and terminology but boil… Continue Reading →
Your business may be forced to close during lockdown, but this most certainly is not the time to go silent. Keeping existing customers informed is one reason that a visible presence is important. However, you could still work on retaining your… Continue Reading →
The Data Protection Act 2018 enshrines in law new General Data Protection Regulations (GDPR), giving protection to EU residents on how companies and sole traders manage the collection, process and use of their personal and sensitive data. The regulations apply… Continue Reading →
The term CRM is one that is used quite a lot, however despite the frequency with which it is used not everyone really understand what they are or more importantly if they need one. What is a CRM and what… Continue Reading →
Starting a new business at any time is a risk but with the current crisis once again stalling the economy, every startup needs to have a strong marketing strategy. What online tools should be considered? Marketing is about sales and… Continue Reading →
Video is a fantastically effective tool in marketing but only if it’s done right. Advances in video editing technology available to everyone with a smartphone has lead to an explosion of videos in every sphere you can think of and… Continue Reading →
We all know that email marketing is a fantastic tool for small businesses. How great? A recent study said that for some firms, ROI for email marketing was up to 38:1. Use this guide to get your email marketing plan… Continue Reading →
How often in your shy youth were you advised to be more assertive in your approach to people? Today, just how confident do you think you are in your persuasion techniques? And yet persuasiveness is just as important a skill… Continue Reading →
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