Category Marketing
Personalisation in marketing refers to the strategy of tailoring communication and experiences to individual customers. This is done by assessing their preferences, behaviours and past interactions and drives a marketing strategy that is far from the one size fits all… Continue Reading →
Podcasting is a good way for smaller businesses to make sure that they are reaching larger audiences. Our step-by-step guide will take you through everything you need to consider. What are the benefits of starting a podcast? Podcasts are very… Continue Reading →
If you are considering how to improve relationships with your customers whilst also reaching your marketing objectives, then you may be thinking about making an eBook. This is an electronic book filled with online content. It will feature an in-depth… Continue Reading →
For those brands looking for a powerful strategy that can help them to connect with their target audiences, influencer marketing is becoming the clear way forward. Utilising the influence of social media figures who are incredibly popular can have a… Continue Reading →
User-generated content, or UGC refers to any content that is created by individuals rather than the brand. It refers to things like videos, reviews, text and images. It can be as simple as an image on your social media profile… Continue Reading →
In the last few years, the use of voice searches has been an increasingly popular option for many users. It offers them a simple way in which they can interact with a search engine at their own convenience. This should… Continue Reading →
Email marketing is one of the least expensive options in the marketing armoury. Once you have a list of emails from enquiries and those who have signed up to your site or receive your newsletters, it’s time to start making… Continue Reading →
A good blog is just one of the ways in which you can help your website to climb up the search rankings. Unfortunately, many bloggers fail at the first hurdle when it comes to their content, and this doesn’t just… Continue Reading →
Blog posts have long been touted as a worthy weapon to have in your marketing strategy. However, is this still the case or is it time to stop blogging and look for different ways to improve your marketing? A 2020… Continue Reading →
Named as the fastest ever-growing social media platform, TikTok has become so big that it has even made the list of the most popular downloaded apps anywhere in the world for the last three years. TikTok saw a significant rise in… Continue Reading →
Can you use the content generated by users to boost your business? Absolutely! Done well, you can benefit from this cost-effective marketing strategy. Plus, it only means following a few simple steps to promote your business. What is user-generated content?… Continue Reading →
When it comes to supporting small businesses, customers are not the only way in which they can be helped. From local directories to pop-up events, collaboration between SMEs can help everyone in ways that are perhaps less obvious. Collaborations are… Continue Reading →
As a small business, it can be tough to be noticed. The world is full of companies all wanting to be heard, and it’s certainly an added pressure alongside managing your business products and services that can sometimes seem impossible…. Continue Reading →
Social media can swallow a large amount of your time. It can seem to become a bit of a chore. However, in this day and age, a solid social media presence on the main platforms is crucial. A growing social… Continue Reading →
It does not matter what sort of business you run, you need to focus on building your online presence. One of the ways to do this is by featuring on customer review sites. A lot of business owners are worried… Continue Reading →
Marketing brochures are now, more often than not designed digitally. Whether it’s a brochure, leaflet, flyer or pamphlet, it can be tricky to get digital marketing brochures right though. It’s not easy to create eye-catching, informative, user-friendly pieces for online… Continue Reading →
Positioning your product within the market overall is one of the biggest decisions any manufacturer or retailer must consider. The price of your product speaks to your customers. Too low, and some may think that the product is cheap or… Continue Reading →
Marketing may seem an intimidating concept it’s an area of business that is used by the smallest business to the largest conglomerate even if they don’t see it for what it is! Marketing can involve fancy ads and terminology but boil… Continue Reading →
Small businesses that have an understanding of their customer relationships, sale points and overall business productivity are in an excellent position to thrive. This is especially true as we come out of perhaps one of the most difficult trading periods… Continue Reading →
Your business may be forced to close during lockdown, but this most certainly is not the time to go silent. Keeping existing customers informed is one reason that a visible presence is important. However, you could still work on retaining your… Continue Reading →
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