Category Communication
Personalisation in marketing refers to the strategy of tailoring communication and experiences to individual customers. This is done by assessing their preferences, behaviours and past interactions and drives a marketing strategy that is far from the one size fits all… Continue Reading →
User-generated content, or UGC refers to any content that is created by individuals rather than the brand. It refers to things like videos, reviews, text and images. It can be as simple as an image on your social media profile… Continue Reading →
In the last few years, the use of voice searches has been an increasingly popular option for many users. It offers them a simple way in which they can interact with a search engine at their own convenience. This should… Continue Reading →
Body language is incredibly important and it is important we understand how important it is in relation to all aspects of our life and work. Here we look at the 8 different elements of body language. Our body language… Continue Reading →
Whether you are the head of an organisation or leading a small team of employees – you need to have a strong yet gentle approach; especially when it comes to dealing with different personalities and emotions. Long gone are the… Continue Reading →
The term CRM is one that is used quite a lot, however despite the frequency with which it is used not everyone really understand what they are or more importantly if they need one. What is a CRM and what… Continue Reading →
Is a small project more or less likely to be successful than a large one? Whilst there are many explanations as to why projects fail, these reports rarely distinguish between Enterprise and SMBs, or between a mega-project and a pilot…. Continue Reading →
Did you know that the average company loses roughly 20 per cent of their customers on a yearly basis because they do not attend to customer relationships? In fact, in some industries, this can rise to as much as 80… Continue Reading →
Also known as Digital Out of Home Advertising (DOOH), according to a technical SEO audit service I was speaking to recently, digital signage is a display that utilises technology like LED, LCD, e-paper, and projection. It functions as a means… Continue Reading →
Quite a lot of businesses fail to deliver their projects on time. And many of them often experience project failure. According to a study by PricewaterhouseCoopers, only 2.5% of companies successfully complete 100% of their projects.
One of the main reasons why most of the projects fail is poor planning. That’s because as many project managers simply jump in a project without taking the time to carefully plan every step of the way and ensure that everything is going to run smoothly.
How is your success rate when it comes to delivering your projects? Do you manage to deliver them on time and within budget? Are all of your projects actually reaching the finish line? Check the questions in the full article and if any one of your answers is negative, then there is definitely room for change and improvement in your project management skills and process.
When speaking about the importance of business communication, some of the most successful business people (like Warren Buffett and Richard Branson) have said that being able to communicate effectively is the most valuable skill in any business environment. In this… Continue Reading →
The importance of communication when it comes to project management cannot be emphasised enough. If you do not know how to communicate effectively, it is impossible for targets to be reached. This is especially the case when you consider the… Continue Reading →
As a project manager, you recognise that your role is pivotal to the success of the project you are managing. In this post, we are going to highlight some of the most common mistakes made by project managers so that… Continue Reading →
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