Author Jo Jeffries
If we take a look back over the last couple of years it does appear that for most retail brands e-commerce has been the priority. The pandemic had much to do with this as a way of allowing brands to… Continue Reading →
Personalisation in marketing refers to the strategy of tailoring communication and experiences to individual customers. This is done by assessing their preferences, behaviours and past interactions and drives a marketing strategy that is far from the one size fits all… Continue Reading →
Podcasting is a good way for smaller businesses to make sure that they are reaching larger audiences. Our step-by-step guide will take you through everything you need to consider. What are the benefits of starting a podcast? Podcasts are very… Continue Reading →
If you’re a small business that doesn’t have the reach of some of your competitors, you need to take every opportunity to retain the business you have. One such way of ensuring repeat business is to set up subscriptions to… Continue Reading →
The last three years have brought some of the most complex of situations. The Covid-19 pandemic saw lockdowns and stay-at-home orders the likes of which many of us have never witnessed before. Things may not be back to how they… Continue Reading →
If you are considering how to improve relationships with your customers whilst also reaching your marketing objectives, then you may be thinking about making an eBook. This is an electronic book filled with online content. It will feature an in-depth… Continue Reading →
For those brands looking for a powerful strategy that can help them to connect with their target audiences, influencer marketing is becoming the clear way forward. Utilising the influence of social media figures who are incredibly popular can have a… Continue Reading →
User-generated content, or UGC refers to any content that is created by individuals rather than the brand. It refers to things like videos, reviews, text and images. It can be as simple as an image on your social media profile… Continue Reading →
In the last few years, the use of voice searches has been an increasingly popular option for many users. It offers them a simple way in which they can interact with a search engine at their own convenience. This should… Continue Reading →
Email marketing is one of the least expensive options in the marketing armoury. Once you have a list of emails from enquiries and those who have signed up to your site or receive your newsletters, it’s time to start making… Continue Reading →
The necessity to improve the sustainability of a business is becoming increasingly important. Everyone is looking to do their part to address the climate emergency. It is now widely accepted that around 18% of the carbon emissions here in the… Continue Reading →
For the majority of individuals a side hustle is something that they love doing, that they can do in their spare time and helps them to give their income a necessary boost. When this side hustle is going really well… Continue Reading →
A good blog is just one of the ways in which you can help your website to climb up the search rankings. Unfortunately, many bloggers fail at the first hurdle when it comes to their content, and this doesn’t just… Continue Reading →
Blog posts have long been touted as a worthy weapon to have in your marketing strategy. However, is this still the case or is it time to stop blogging and look for different ways to improve your marketing? A 2020… Continue Reading →
Named as the fastest ever-growing social media platform, TikTok has become so big that it has even made the list of the most popular downloaded apps anywhere in the world for the last three years. TikTok saw a significant rise in… Continue Reading →
Can you use the content generated by users to boost your business? Absolutely! Done well, you can benefit from this cost-effective marketing strategy. Plus, it only means following a few simple steps to promote your business. What is user-generated content?… Continue Reading →
When it comes to supporting small businesses, customers are not the only way in which they can be helped. From local directories to pop-up events, collaboration between SMEs can help everyone in ways that are perhaps less obvious. Collaborations are… Continue Reading →
As a small business, it can be tough to be noticed. The world is full of companies all wanting to be heard, and it’s certainly an added pressure alongside managing your business products and services that can sometimes seem impossible…. Continue Reading →
When starting a new business, there are undoubtedly a lot of things that you will need to learn and master pretty quickly to help you succeed. Starting a new small business can be challenging and stressful, no matter how much… Continue Reading →
In a world where the need for Diversity, Equity and Inclusion is constantly discussed, we ask what it means. Does DEI matter or improve the lot for small businesses? Diversity in a setting covers employing workers who bring diverse cultures,… Continue Reading →
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