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The Role of User-Generated Content in Building Trust

User-generated content, or UGC refers to any content that is created by individuals rather than the brand. It refers to things like videos, reviews, text and images. It can be as simple as an image on your social media profile… Continue Reading →

The Rise of Voice Search and its Implications for SEO

In the last few years, the use of voice searches has been an increasingly popular option for many users. It offers them a simple way in which they can interact with a search engine at their own convenience. This should… Continue Reading →

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